Google Ads Consultant forUK Businesses
I run Google Ads accounts for UK ecommerce, SaaS, and service businesses from Kolkata, India. The time difference is small enough that most of the UK working day still overlaps with mine, and everything else runs on clear, recorded reporting.
How Remote Management Actually Works for UK Businesses
UK clients tend to assume offshore management means a large time-zone gap and slow replies. The Kolkata-to-UK gap does not work that way, and the reporting structure closes what little gap remains. I am upfront that there is no local office, because the working rhythm is what matters.
Closer Overlap Than You Expect
Kolkata sits about 4.5 hours ahead of the UK on GMT, 5.5 during British Summer Time. A UK morning-through-early-afternoon window lines up fully with my afternoon and evening, which means most weeks include real live time for calls, not just handoffs across a dead zone.
Loom-Style Reporting Cadence
Outside the overlap window, updates keep moving through recorded walkthroughs: I narrate what changed, why it changed, and what I expect from it. You watch a short video when it suits you rather than decoding a dashboard on your own, and nothing sits waiting for a morning already passed.
One Person, Not a Relay
You speak to the person actually running the account, not an account manager passing notes to a hidden team. That direct line is what closes the distance, far more than a shared postcode would.
The UK Market Calendar I Plan Around
A UK account runs on its own currency and its own sales calendar, both planned for in advance. The festive stretch alone can decide a retail year, so it gets its own bidding and budget plan rather than a single generic push.
Boxing Day & January Sales
The UK festive window does not end on Christmas Day. Boxing Day and the January sales period pull a second wave of demand, so budgets and bidding stay planned right through the turn of the year rather than winding down after 25 December.
Bank Holidays & Black Friday
UK bank holiday weekends shift buying patterns through the year, and Black Friday now stretches across a full week. Each gets its own budget lift and search themes, treated as a planned season instead of a surprise spike in cost per acquisition.
GBP Budgets, No Conversion Friction
Targets and reporting run in pounds sterling, so the dashboard matches the account with no dollar-to-pound guesswork layered on top. A Shopify travel retail brand, Black Voyage, went from 1.69 to 4.26 ROAS in under four months under this management, reported alongside the slower stretches, not instead of them.
What an Engagement Looks Like
Every account starts the same way: I earn the right to scale it before I try to. The first month is diagnosis, the next two are proof.
Diagnosis Before Surgery
- →A full conversion tracking audit to confirm the numbers can be trusted before any decision rests on them.
- →A search terms triage to cut wasted spend on irrelevant queries and surface the high-intent searches the account is missing.
- →A budget and campaign restructure so spend maps to what earns rather than to whatever the account drifted into over time.
Test, Prove, Scale
- →Structured tests on bidding, creative, and audiences, one variable at a time so the results actually mean something.
- →Winners get more budget only after they prove out, so scaling follows evidence instead of a hunch.
- →Weekly written reporting plus a live call during the UK morning overlap whenever a real decision needs making together.
Who This Fits
- ✓UK ecommerce and DTC brands running Shopping or Performance Max at real budget levels.
- ✓B2B SaaS and service businesses that need offline conversion tracking set up properly.
- ✓Founders who want direct access to the person actually running the account.
- ✓Teams open to a remote, largely async working style in exchange for senior-level attention on the account.
Engagement Terms
- →Pricing is 15 to 20% of managed spend, with a GBP-equivalent of a $1,200 monthly minimum.
- →A $0 setup fee, so getting started costs nothing beyond the first month of management.
- →A 3-month minimum, so the account gets at least one full learning cycle before results get judged.
- →Direct access to me throughout, with a UK overlap window reserved for live calls.
Track Record
Includes an April 2017 to August 2018 stint on Google's own Ops Center, handling 400+ accounts per quarter at 100% CSAT across three quarters.
Black Voyage, a Shopify travel retail brand, scaled from 1.69 to 4.26 ROAS in under four months. Full case studies are on the results page.
Want a specific plan for your UK account? Start with a free audit.
Claim Your Free AuditUK Google Ads Consulting Questions
Do you have an office or team in the UK?
No, and I will not pretend otherwise. I am Debroop Naha, and I work from Kolkata, India, managing UK accounts remotely. There is no local office, but the time-zone gap between Kolkata and the UK is small enough that most of a UK working day still overlaps with mine, which matters more in practice than a local address ever would.
How much working-hours overlap is there between Kolkata and the UK?
Kolkata runs roughly 4.5 hours ahead of the UK on GMT and 5.5 hours ahead during British Summer Time. That means a good chunk of the UK morning and early afternoon lines up with my afternoon and evening, so calls and quick approvals happen live far more often than a typical offshore setup would suggest. Most weeks include real time to talk, not just handoffs.
Do you budget in GBP and plan around UK sales dates like Boxing Day?
Yes. Budgets, targets, and reports are set in GBP against the UK retail calendar: Black Friday, Boxing Day and the January sales period, the run-up to Christmas, and the bank holiday weekends that shift demand through the year. Those windows get bid and budget plans built ahead of time rather than adjustments made after the fact.
What happens in the first 30 days?
The first month is diagnosis before surgery. I run a full conversion tracking audit to confirm the numbers can be trusted, triage the search terms report to cut waste and find missed intent, and restructure the budget so spend maps to the campaigns that actually earn. Scaling waits until tracking is clean and the structure can support it.
What is your pricing and minimum commitment?
Pricing is 15 to 20% of managed spend, with a GBP-equivalent of a $1,200 minimum monthly fee and a $0 setup fee. I ask for a 3-month minimum because a Google Ads account needs at least one full learning cycle before results are meaningful, and judging it earlier tends to punish the account for its own ramp-up.
Explore management built for a specific industry, see the services and pricing behind an engagement, or read how I run accounts across the rest of Europe.