Battle log
Google Ads Manager Case Studies, Boss by Boss
Eight real accounts, eight real fights. Each report lays out the challenge, the strategy that beat it, the decisive move, and the loot: real ROAS, revenue, and lead numbers from USA & Europe markets.
Battle Report · 01Victory
Black Voyage
Shopify Luggage eCommerce · Google Ads & Merchant Center · 12 months
The enemy
Take over from prior agency and scale ROAS + purchases while establishing clean campaign structure for Shopify luggage brand
Strikes landed
⚔Rebuilt PMax + Shopping + branded exclusions
⚔Merchant feed + tracking overhaul
Decisive move
Funnel-based search + display campaigns
Loot
◆Return on Ad Spend1.69 → 4.26152% ROAS increase
◆Purchases13 → 69431% purchase growth
◆Monthly Revenue$3.2K → $20.6K544% revenue increase
◆Monthly MilestoneApril → MayFirst month transformation
Performance curve
Week 1Week 2Week 3Week 4
1.69→4.26+152%
“The transformation was immediate and dramatic. Within weeks of taking over our campaigns, we saw our ROAS more than double and our purchase volume explode. The clean campaign structure and proper tracking setup made all the difference in our Shopify store performance.”
Benjamin Chung
Founder, Black Voyage
Battle Report · 02Victory
Bloomstories
Subscription Platform · Google Ads, Facebook, Spotify, Apple Search Ads · 1.5 years
The enemy
Scaling subscription sign-ups while maintaining profitable ROAS with $100K+ monthly ad budget
Strikes landed
⚔A/B testing of ad creatives and landing pages
⚔advanced bidding strategies
Decisive move
cross-platform optimization
Loot
◆Sign-ups1x → 5x5x monthly growth
◆Return on Ad Spend150% → 350%133% increase
◆EngagementStandard → +20%20% user engagement boost
◆Budget$50K → $100K+Scaled budget 2x+
Performance curve
Month 1Month 6Month 12Month 18
150→350+133%
“Debroop excelled at refining keyword strategies, optimizing ad copy for higher engagement, and leveraging advanced analytics to uncover valuable opportunities. Their analytical prowess enabled them to convert complex data into actionable insights effectively.”
Michael Albertshauser
COO, Bloom Stories
Battle Report · 03Victory
Dagamma Ecommerce
E-commerce Solutions · Google Ads & Facebook · 1.5 years
The enemy
Scaling global campaigns to $300K+ monthly budgets while maintaining CPA below $8
Strikes landed
⚔Shopping campaign optimization
⚔automated bidding
⚔merchant center optimization
Decisive move
advanced remarketing
Loot
◆Return on Ad Spend200% → 400%100% improvement
◆Monthly Revenue$500K → $2M$2M+ seasonal revenue
◆Cost Per Acquisition$12+ → $833% CPA reduction
◆Budget$150K → $300K+2x budget scale
Performance curve
Q1Q2Q3Q4
200→400+100%
“I am pleased to write this letter of recommendation for Debroop Naha, who served as PPC Manager at Baby Doppler for 1 year and 10 months. During his time with us, Deb consistently demonstrated a high level of expertise in pay-per-click advertising and delivered exceptional results.”
Mithu Kuna
President & CEO, Baby Doppler (Dagamma)
Battle Report · 04Victory
Mandarin Duck
Archery Gear eCommerce · Google Ads · 2+ years
The enemy
Target niche audiences for archery equipment while maintaining 400%+ ROAS consistently in a specialized market with high CPC competition
Strikes landed
⚔Advanced Merchant Center feed optimization for product clarity
⚔bid adjustments based on audience intent + seasonality
Decisive move
continuous audience refinement to reduce wasted spend
Loot
◆Return on Ad Spend200% → 400%+100%+ ROAS improvement
◆Cost Per Acquisition$15 → <$847% CPA reduction
◆ConsistencyVariable → StableConsistent quarterly performance
◆SpecializationGeneral → Niche-focusedSpecialized market domination
Performance curve
Q1Q2Q3Q4Q5Q6
200→420+110%
“Working in the archery niche requires deep understanding of our specialized audience. The campaign optimization and feed management delivered consistent 400% ROAS across multiple quarters, which is exceptional in our competitive vertical.”
Mandarin Duck
Archery Equipment Retailer
Battle Report · 05Victory
Garage Doors LA
Local Lead Generation · Google Ads · 2 years
The enemy
Drive high-quality local leads in a competitive service market while keeping lead costs profitable for garage door services
Strikes landed
⚔Built dedicated lead-gen PPC funnels
⚔geo-targeted bidding + ad extensions for location trust
Decisive move
media planning to align with peak demand times
Loot
◆Monthly Leads100+/day → 500+/day400% daily lead increase
◆Cost Per Acquisition$25 → $1060% cost reduction
◆Lead QualityMixed → High-intentImproved lead quality
◆Market PositionRegional → DominantLocal market domination
Performance curve
Week 1Week 4Week 8Week 12Week 16
125→500+300%
“The lead generation campaigns transformed our business. Going from 100 to 500+ daily leads while cutting costs in half gave us the scale we needed to dominate the LA garage door market. The geo-targeting and timing optimization were game-changers.”
Aviv Lubrani
Owner, Garage Doors LA
Battle Report · 06Victory
Dubai Visa
Hybrid eCommerce + Lead Generation · Google Ads · 10 months
The enemy
Manage both lead gen and eCommerce conversions with 400% ROAS target in tourism sector during travel restrictions
Strikes landed
⚔Dual campaign model (eCom + lead gen split)
⚔media plans optimized for seasonal spikes
Decisive move
continuous ROI tracking + budget allocation
Loot
◆Return on Ad Spend200% → 400%100% ROAS improvement
◆Monthly Leads100/week → 300+/week200% weekly lead growth
◆Campaign ModelSingle-focus → HybridDual conversion optimization
◆Seasonal HandlingReactive → PredictiveSeasonal spike optimization
Performance curve
LaunchMonth 2Month 4Month 6
200→400+100%
“Managing both our visa services and travel packages required a sophisticated dual approach. The hybrid campaign model delivered consistent 400% ROAS while tripling our weekly leads, even during challenging travel conditions.”
Dubai Visa Services
Travel & Tourism Provider
Battle Report · 07Victory
Growthpep
Jewelry eCommerce · Google Ads + Native · 6 months
The enemy
Deliver high ROAS during national lockdown for jewelry eCommerce when consumer behavior shifted dramatically
Strikes landed
⚔Hybrid search + native advertising strategy
⚔data-first bid + creative refinement
Decisive move
seasonality-aligned scaling during lockdown
Loot
◆Return on Ad Spend3x → 9.78226% ROAS increase
◆Cost Per Acquisition$30 → $1260% cost reduction
◆TimingPre-lockdown → Peak lockdownLockdown optimization
◆Platform MixGoogle only → HybridMulti-platform success
Performance curve
Pre-lockdownEarly lockdownPeak lockdownPost-lockdown
300→640+113%
“During the most challenging period for retail, the hybrid Google + Native strategy delivered our best performance ever. Achieving 9.78 ROAS during lockdown when most competitors struggled was remarkable and kept our jewelry business thriving.”
Sudeep
Founder, Growthpep Team
Battle Report · 08Victory
Freelance Portfolio
Multi-Industry · Google Ads, Facebook Ads · 3+ years
The enemy
Managing diverse client portfolios across automotive, travel, and e-commerce with annual budgets of $200K+
Strikes landed
⚔Industry-specific campaign strategies
⚔advanced audience targeting
Decisive move
conversion optimization
Loot
◆Monthly Leads100/day → 500+/day500+ daily leads (Garage Doors LA)
◆Sign-ups200/week → 1000+/week1000+ weekly signups (educational apps)
◆Return on Ad Spend200% → 400%Consistent 400% ROAS (Mandarin Duck)
◆Clients5 → 15+Managed 15+ clients annually
Performance curve
Year 1Year 2Year 3
200→400+100%
“Debroop Naha deeply understands digital advertising platforms, including Google Ads, Facebook Ads Manager, and other relevant tools. He excelled at analyzing campaign performance, optimizing for improved ROI, and implementing strategies that achieved measurable outcomes.”
Various Clients
Freelance Client Portfolio
Log complete
Every entry here came from a real account.
400-500% ROAS annual averages across the board. The next case study slot is open.
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