Google Ads Manager forUSA Brands
I run Google Ads accounts for USA-based ecommerce, SaaS, and lead-gen brands from Kolkata, India, working US morning hours for live overlap and reporting the rest of the day so decisions never wait on a clock.
How Remote Management Actually Works for US Brands
Managing a US account from Kolkata means being honest about the clock and disciplined about the handoff. I am not down the street, so the working rhythm has to earn its keep every single day. Here is how that runs in practice, without any pretence about a local office.
Time-Zone Overlap, On Purpose
Kolkata sits roughly 9.5 to 10.5 hours ahead of US time zones depending on coast and daylight saving. My mornings are your late evenings, so I flip my day and take my live overlap in the early US morning on Eastern and Central time. West Coast teams get an earlier slot in my day. Either way there is a real window for calls, approvals, and same-day questions.
Loom-Style Reporting Cadence
Outside the overlap window, the account keeps moving through recorded walkthroughs. I narrate what changed, why it changed, and what I expect from it, so you can watch a five-minute update over your morning coffee instead of decoding a spreadsheet. You wake up to a status, not a gap.
One Person, Not a Relay
You talk to the person changing the bids, not an account manager passing messages to a hidden team. Questions get answered by someone who can see the account and act on it, which is what closes the distance far more than a shared zip code ever would.
The US Market Calendar I Plan Around
A US account has its own budget rhythm, and most of the money is won or lost in a handful of windows. Those windows get planned for weeks ahead, not reacted to once the auction has already heated up and cost per acquisition has climbed.
Black Friday & Cyber Monday
The Q4 peak is where competition and click costs spike hardest. I build the Black Friday and Cyber Monday plan in October: budget ceilings raised deliberately, bidding targets loosened for the window, and promotional assets queued so the account is not scrambling on the day itself.
Back-to-School Demand
Late summer back-to-school shopping is a second seasonal peak that many accounts underplan. For the right catalog it deserves its own budget lift and its own set of search themes, treated as a real season rather than a quiet stretch before Q4 gets all the attention.
USD Budgets, No Guesswork
Budgets, targets, and reporting all run in USD, so what the dashboard shows matches what hits the bank account with no conversion friction. One ecommerce account under this management hit a 900% peak ROAS week and held a 400 to 500% annual average once seasonality evened out. That gap between peak and average is reported openly.
What an Engagement Looks Like
Every account starts the same way: I earn the right to scale it before I try to. The first month is diagnosis, the next two are proof.
Diagnosis Before Surgery
- →A full conversion tracking audit to confirm the numbers can even be trusted before any decision rests on them.
- →A search terms triage to cut wasted spend on irrelevant queries and surface the high-intent searches the account is missing.
- →A budget and campaign restructure so spend maps to what earns, not to whatever the account drifted into over time.
Test, Prove, Scale
- →Structured tests on bidding, creative, and audiences, one variable at a time so the results actually mean something.
- →Winners get more budget only after they prove out, so scaling follows evidence instead of a hunch.
- →Weekly async reporting plus a live call during US morning overlap whenever a real decision needs to be made together.
Who This Fits
- ✓USA ecommerce and DTC brands running Shopping or Performance Max at real budget levels.
- ✓B2B SaaS and lead-gen teams that need offline conversion tracking done properly.
- ✓Founders who want a direct line to the person running the account, not a manager relaying updates from someone else.
- ✓Teams comfortable with a remote, async-first working style in exchange for senior-level attention on the account.
Engagement Terms
- →Pricing is 15 to 20% of managed spend, with a $1,200 minimum monthly fee.
- →A $0 setup fee, so getting started costs nothing beyond the first month of management.
- →A 3-month minimum, because an account needs one full learning cycle before results are meaningful.
- →Direct access to me throughout, with a US morning overlap window reserved for live calls.
Track Record
Includes an April 2017 to August 2018 stint on Google's own Ops Center, handling 400+ accounts per quarter at 100% CSAT across three quarters.
Dagamma held sub-$8 cost per acquisition while spending over $300,000 a month, scaling past $2M in seasonal spend. Full case studies are on the results page.
Want a specific plan for your USA account? Start with a free audit.
Claim Your Free AuditUSA Google Ads Management Questions
Are you based in the USA?
No. I am Debroop Naha, and I work from Kolkata, India, managing Google Ads for USA brands remotely. I structure my working hours around US morning time so there is live overlap for calls and quick decisions, and I report async the rest of the day so nothing waits on a time zone. I say this plainly because a fake local address helps nobody: what matters is that the account moves every working day.
How do you handle US business hours and time zone gaps?
Kolkata is roughly 9.5 to 10.5 hours ahead of US time zones depending on the coast and daylight saving. I shift my day to cover early US morning on Eastern and Central time for live overlap, and everything else runs on async reporting: dashboards, Slack or email updates, and recorded Loom-style walkthroughs so you are never stuck waiting on a reply. West Coast accounts get their overlap earlier in my day, and I plan the week around whichever coast your team sits on.
Do you handle USD budgets and US seasonal calendars like Black Friday?
Yes. Budgets are planned in USD against the US retail calendar: Black Friday and Cyber Monday, the Q4 holiday run, back-to-school in late summer, and tax season for finance-adjacent accounts. Bid and budget calendars get built around those windows in advance rather than reacting once cost per acquisition has already moved.
What happens in the first 30 days?
The first month is diagnosis before surgery. I run a full conversion tracking audit to confirm the numbers are even trustworthy, triage the search terms report to cut waste and find missed intent, and restructure the budget so spend maps to the campaigns that actually earn. No aggressive scaling happens until tracking is clean and the account structure can support it.
What is your pricing and minimum commitment?
Pricing is 15 to 20% of managed spend, with a $1,200 minimum monthly fee and a $0 setup fee. I ask for a 3-month minimum because a Google Ads account needs at least one full learning cycle before results are meaningful, and judging performance earlier tends to punish the account for its own ramp-up.
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